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Strategy #10
Inflate Your Store Visibility
Since the beginning of commerce, retailers have been developing new and effective ways to call attention to their establishments. It started out with a name on a shingle hung above a door. Next, signs got larger and more elaborate; bright colors and interesting designs were added to catch the eye, and in the last sixty years we've seen animated neon, streamers with colored flags, digital message signs, window decals and even mechanical gorillas dressed in overalls waving flags. So where's a restaurant to turn when it comes to busting the visual clutter that surrounds their establishment? More and more, savvy marketers are turning to giants inflatables. Inflatables characters have been around for years, Remember about 15 years ago when Ronald McDonald first began appearing on roofs and parking lots of neighborhoods McDonald's? Well, he's still around. Back then the technology was fairly new and there were few companies making the Inflatables available. Today, with advancements in the manufacturing process, and a growing number of companies offering both custom and stock Inflatables, the prices are at a very affordable level. According to Steve Thomson of Dynamic Displays, a leading manufacturer Inflatables range from an average of $1,000 to $20,000. Steve stated, “there really aren't any parameters in the design of Inflatables. If you can imagine it- it can be built.” From giant cans of soft drinks to thirty-foot pizzas, Inflatables get attention. If you'd like a little more information on the power if in flatables, I suggest you give Steve Thomson at Dynamic Displays a call at 1-800-411-6200.
Source: PMQ
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