Pizza - Pizza Delivery Newark

 

Strategy #17
Marriage Mail

     Ask any pizza operator the easiest way to increase sales and you'll hear COUPON MAILER!  For years, coupon mailers have been the main marketing tool for the pizza industry.  And no wonder...they work!  According to the United States Postal Service, 74% of Americans immediately read or look at the advertising mail they receive, and 72% find direct mail useful or interesting .  According to figures released from NCH Promotional Services, 83% of consumers use coupons each month.  With this in mind – what's the most cost effective way to drop a large quantity of coupon mailers?  The answer has to be the Marriage Mail system.

     The cost saving aspect of the marriage mail system is the shared cost of production, handling and postage.  Companies like Val-Pak, Advo, Money Mailer and a host of smaller regional companies, offer you reduced mailing cost of each coupon source is their ability to help you design a coupon that will get results...after all, they've had years to perfect the compelling message.  Plus, well-established marriage mail coupon companies have gained awareness among the consumer.  Consumers look for the coupon mailers they've used before.  This means your coupon mailers they've used before.  This means your coupon has a much better chance of being seen...and used.

     How often should you use a marriage mailer?  That's a tough one, but many experts recommend mixing in a coupon drop at least once a quarter .  This way, you don't over-saturate your market with coupon offers.  It's also a good idea to offer several coupon offerings.  This will help insurance that there will be something for all your customer groups.

     To find out more about Marriage Mail Coupon Sources call Val Pak at 1800-661-0961

Source: PMQ